When they gain access to a site, they plant a backdoor for future access and make modifications to the site’s code.
Malwarebytes security researcher Jérôme Segura said this malicious code filters users visiting the compromised sites and redirects some to tech support scams.
While many organizations are guarding the front door with yesterday’s signature-based antivirus (AV) solutions, today’s unknown malware walks out the back door with all their data. What’s the answer? This white paper, “The Rise of Machine Learning…
Segura also said that some of tech support scams that users are landing on are using the “evil cursor” Chrome bug to prevent users from closing the malicious site’s tab, a trick that the researcher first spotted last week.
This WordPress site hijacking campaign appears to have started this month, according to Sucuri, and has intensified in recent days, according to Segura.
Last week, ZDNet revealed that attackers had been scanning the Internet in an attempt to exploit a recent vulnerability in a popular WordPress plugin.
While Sucuri did not find confirmation that this vulnerability was now being used in this recent wave of site hacks, the company did confirm our initial report, based on WordFence’s telemetry.
We offer special incentives for new clients who want to move to a new, secure host, update and harden their WordPress websites and create new WordPress websites. Call 954-202-8004 or use the Contact Us form.
As Google makes the big change to mobile-first indexing, it’s important that your site is ready for the shift. Are you fully prepared?
Let’s start at the beginning.
What Is Mobile-First Indexing?
The mobile-first initiative is an effort to address the growing percentage of mobile-users in today’s search landscape.
Back in March, on their Webmaster Central Blog, Google announced that they are rolling out their mobile-first indexing initiative more broadly which is a big change to how Google crawls and indexes your site. The push is on now and Mobile Indexing is being fully implemented.
What’s Changing about Google’s Rankings?
Per Google, “Mobile-first indexing means Google will predominantly use the mobile version of your websites content for indexing and ranking.”
But what does that mean?
Currently, Google crawls and indexes your site based on the desktop version of your site and the content that exists there. With this change, Google will be looking at your mobile site first and the content on that version to determine how your site is ranked.
Over the course of the last year, Google has been slowly experimenting with a small percentage of sites to make the switch to crawling, indexing, and ultimately ranking sites based on their mobile experience, not their desktop as they always have.
This doesn’t mean your desktop site isn’t important anymore, it just means that they will be looking at it as a secondary source, not the primary one for crawling, indexing, and ranking as it has been in the past. But even if your site is doing well organically, if it’s not responsive (mobile friendly), your ranking will drop substantially. Don’t lose those years of building your search engine position, contact us today.
How Mobile-First Indexing May Impact Your Site
Depending on how you handle mobile, this change may or may not directly affect your site.
If your site is built in responsive design, you will see no impact, as your site adapts to all devices.
If you have a separate m. site (or something similar) and your primary content does not exist on it, then you are at risk of seeing a negative impact as Google will no longer be looking at your desktop version.
If you do not have a mobile site/experience then this change will negatively impact you. Also, it’s 2018: if you don’t have a mobile-friendly site then you have much larger issues that this change.
What Mobile-First Best Practices Can I Follow To Ensure I Maximize My Opportunity?
While there are many things to consider and you should read through the entire list above, two major points are ensuring you have mobile-friendly content and that your site loads as fast as possible. Site speed is becoming an increasingly important ranking factor, which coincides with users’ needs to get everything as quickly and seamlessly as possible. With the rapid adoption of AMP (accelerated mobile pages) and the popularity of Progressive Web Apps (PWA’s) growing, it’s not surprising to see Google pushing site owners in this direction.
How Do I Know If Google is Using Mobile-First Indexing for My Site?
Google will be notifying site owners that their sites are migrating to mobile-first indexing through Search Console. The message will look like this:
So you need to make sure that if you have an m. version of your site, it is verified in Search Console.
You will also see a significant increase in the Smartphone Googlebot crawl rate and Google will show the mobile version of pages in search results and cached pages.
What Do We Think About This?
This is a major change in how Google interacts with our websites and makes sense as more and more traffic continues to move to mobile. While your desktop site will certainly remain important and Google will not be ignoring it, users have been trending towards mobile usage for years and this is the natural progression of our industry.
Companies need to take notice of this change. Thinking mobile-first should not be something that is kicked down the road and moved down on priority lists, from a search perspective this should be top of mind for all organizations large and small.
Should you be concerned? If you haven’t been paying attention to how your site functions on a mobile device, this probably isn’t going to pan out for you. The good news is that all websites are living documents and can be changed and updated. If you are coming in a little late to the game on mobile, then now is the time to improve that experience and ensure your site is set up to provide value to mobile users.
This is yet another banner that Google is waving to signal the importance of your mobile experience. If you have been neglecting it, now is the time to rectify that and putting people and resources behind it.
If you think your site is not mobile friendly or have tested it and know, contact us for advice to bring your website up to speed with the current technologies.
You may have heard the dark web is a place for drug dealers and hitmen. That’s correct, but there’s more to it than that. In this article, find out what is the dark web, how to access it, and what you might find there.
The dark web is a part of the Internet that requires special software to access and is not indexed by search engines. It offers much greater privacy than the widely accessible parts of the World Wide Web.
That privacy also makes the dark web a setting for illegal activity, scams, and offensive content. The high-profile rise and fall of the Silk Road marketplace for illicit drugs is the best-known example of this. But despite the sensational media coverage, few people really understand what the dark web is or how it works. For instance, it might surprise some people to learn that The New York Timesand Facebook both maintain websites on the dark web.
The dark web isn’t “dark” because it’s bad; it’s dark because it’s the only place on the Internet that offers a bit of privacy. In this article, we’ll explain how that works, what actually happens on the dark web, and how you can check it out for yourself.
What is the dark web?
Think of the Internet as divided into three parts: the clearweb, the deep web, and the dark web.
The clearweb is the Internet most of us are familiar with. Its pages are searchable in Google, but it makes up just a small percentage of all the content on the Internet. The deep web comprises the majority of the Internet, but it is not indexed by search engines, it is often password-protected, and therefore it’s not generally accessible. The deep web includes things like financial databases, web archives, and password-protected pages.
The dark web is a small portion of the deep web. It runs on top of existing Internet infrastructure, but it is a parallel web that cannot be accessed without special tools. For this reason the dark web is sometimes referred to as the hidden web.
Websites on the dark web have domains ending in “.onion” and are sometimes known as onion sites. They’re called onion sites because of the kind of encryption technology they use to hide the IP address of the servers that host them. Websites on the dark web mask their data behind multiple layers of encryption (like the layers of an onion), and can only be accessed through the Tor network, which is a network of computers around the world maintained by volunteers. Because the routing is random and the data is encrypted, it’s extremely difficult for anyone to trace any piece of traffic back to its source.
How to access the dark web
Tor is the most popular dark web interface, with millions of users. There are a number of ways to access the Tor network, including via the Tor browser , the operating system Tails, or by installing Tor on your computer. ProtonVPN also provides one-click Tor access through the Tor over VPN feature. From there, you can browse the web normally as well as gain access to highly private and secure onion sites.
Unlike the regular web, however, even after you have connected to the dark web, it isn’t so easy to find websites. Dark web sites use randomly generated domains that aren’t easy to remember. The dark web is also difficult to index, meaning search engines are ineffective. There are a number of link directories, such as The Hidden Wiki, that attempt to catalogue the dark web. But because dark web sites change their domain frequently, you’ll find a lot of dead links. A typical onion site url looks something like this:
Some special onion sites, though, have easy to remember domain names and also SSL encryption (URLs that start with “https” instead of “http”). For example, ProtonMail’s Tor encrypted email site is at https://protonirockerxow.onion while Facebook’s onion site is at https://facebookcorewwwi.onion. You can learn more about these special onion sites here.
What’s on the dark web?
The illicit uses of the dark web are well documented: assassination services, ecommerce sites for buying guns and drugs, and so on. It’s best to stay clear of anything that seems suspect while browsing there. However, there are plenty of 100% legal things you can do on the dark web. You can read ProPublica or The New York Times, check your email in ProtonMail, or browse your Facebook wall. All of these mainstream websites offer dark web access because of the benefits to privacy and freedom of information.
One of the biggest advantages of the dark web is the difficulty of blocking it. Common forms of censorship, which block traffic to websites at specific choke points along the Internet hierarchy, do not work with encrypted overlay networks. (As a result, some dictators have, for example, tried to block Tor itself.)
For similar reasons, the dark web is more resistant to surveillance by governments and corporations (such as Internet service providers). Whistleblowers, journalists, and other professionals at risk of targeted surveillance use the dark web to communicate sensitive information. And organizations including Human Rights Watch and the Electronic Frontier Foundation support the use of and access to the dark web.
One of the only drawbacks of the dark web is its speed. For instance, because Tor bounces your traffic through multiple servers around the world, it necessarily slows your connection. But when you need it, the dark web can be vitally important: When Turkey temporarily blocked ProtonMail for some users, our onion site was one of the only ways people could gain access to email.
It’s easy to imagine a world in which “Alexa” is synonymous with talking computers, or Echo with smart speakers—just as Kleenex is synonymous with facial tissue, Xerox with copy machines, or Google with online search. (These are called genericized trademarks, or proprietary eponyms, by the way. They need a better name.)
That’s almost the world we live in today, thanks to the dramatic early success of Amazon’s pioneering smart speaker and the surprisingly capable digital assistant that animates it. Almost, but not quite.
It’s true that voice-powered smart speakers are on the path to ubiquity: Analysts predict that most U.S. households will eventually have one. But at a time when sales are booming around the world, it’s becoming clear that Amazon’s first-mover advantage wasn’t built to last.
While there are no official sales figures, mounting evidence suggests that Echo devices have been losing ground in the past year to competitors on multiple fronts. Assemble the pieces from an array of market-research reports with different methodologies, and the picture is that of a rapidly shifting landscape in which no single company is likely to dominate long-term—but if anyone does, it might be Google. That matters not only to industry watchers and investors but to anyone who cares about the business models and privacy practices of the tech goliaths that mediate what we say, learn, buy, and do.
Amazon, Google, and Apple don’t report sales of the Echo, Home, or HomePod, respectively, preferring to shelter them from investor scrutiny by lumping them into categories such as “Other Products” when they report earnings. What we know of their sales, then, comes largely from third-party market-research firms, plus tidbits and hints that the companies occasionally drop. The market-research firms’ estimates can vary, sometimes widely, based on their methodology.
With that caveat aside, a consensus has emerged on the broad trends. Here are three of the big ones:
• Google Home devices are rapidly catching up to Amazon Echo devices in worldwide sales and may have already surpassed them.
• Apple’s HomePod isn’t selling as poorly as some initial reports suggested, and Samsung just launched its own smart speaker.
• China is the fastest-growing market for smart speakers, and neither Amazon nor Google is a significant player there.
The common thread: Alexa is losing its edge. And the obvious question: What happened?
As recently as a year ago, Amazon single-handedly controlled the global smart speaker industry, with a market share upward of 75 percent, according to estimates from two of the leading market watchers, Strategy Analytics and Canalys, based in Singapore. Amazon itself boasted in a February earnings report that it had sold “tens of millions” of Echo devices in 2017. That figure included not only its flagship Echo smart speaker but the Echo Dot, Echo Show, and other Echos, the company clarified to me (though not other Alexa-powered gizmos, such as the Tap or Fire TV). It makes sense that Amazon was crushing the competition because there wasn’t much competition yet: Google had just launched the Home in late 2016, and Apple’s HomePod was not yet on the market. The Echo has been available since 2014.
Would-be rivals faced an uphill struggle. Amazon’s head start in smart speakers resembled the daunting leads that Apple famously built in portable MP3 players, smartphones, and tablets. But Apple’s high prices at least gave competitors an opening to build cheaper alternatives for the mass market. Not so with Amazon. Because it viewed Echo partly as a path to Amazon purchases, the company sold its smart speakers at affordable prices, opting to maximize sales rather than profit margins. How could latecomers compete?
As recently as a year ago, Amazon single-handedly controlled the global smart speaker market, with a market share upward of 75percent.
Yet visions of an Amazon smart speaker monopoly faded faster than almost anyone expected. Google, in particular, has been catching up in a hurry. That could be partly because its Assistant is “smarter” than Alexa, by some metrics. But the Echo is more capable in other respects, and it continues to be a top-rated device in the category.
Analysts say the secrets to Google’s success lie elsewhere. A big-budget marketing blitz, an aggressive push to partner with retailers and makers of smart home gadgets, and the company’s reputation for answering search questions got it off to a good start. It didn’t hurt that the company was also pushing the Google Assistant—its equivalent of Alexa—onto hundreds of millions of Android devices. Perhaps most importantly, Google has experience, partners, and language capabilities in overseas markets where Amazon is less established.
Oh, and perhaps you’ve heard that brick-and-mortar retailers aren’t big Amazon fans. “Retailers are more open to the idea of arranging Google’s smart speakers because Google isn’t seen as such a direct competitor,” said Vincent Thielke, research analyst for Canalys.
By early this year, according to multiple industry reports, the tide was turning in Google’s favor. One firm, Strategy Analytics, estimated this month that Amazon’s global market share dipped from 76 percent to 41 percent over the past year, with Google’s rising to 28 percent. The firm projects Google’s smart speaker sales to surpass Amazon’s by 2020, said Bill Ablondi, director of smart home strategies.
It’s worth noting that Canalys counts devices shipped to retailers, even if they haven’t yet been purchased by consumers. Canalys derives its estimates partly from suppliers, vendors, and other third parties, while Strategy Analytics relies on sources within the companies that make them. A third report, from the news and research site Voicebot, used consumer surveys to estimate how many users each firm’s smart speakers have. It found that 62 percent of U.S. smart speaker owners had an Amazon Echo, while 27 percent had a Google Home, as of May. That methodology favors Amazon by counting devices purchased in the past. But even there, Google was rapidly gaining ground, tripling its market share in the first half of 2018.
While Google appears to be beating Amazon at its own game, Apple is playing a different one. Its HomePod starts at a cool $350, compared to $100 for a Home and $85 for an Echo, and aims at audiophiles with the promise of hi-fi sound quality. Early reports of lackluster HomePod sales have dampened enthusiasm, but both Voicebot and Strategy Analytics said it’s too soon to write off Apple as a serious competitor. The former put Apple’s second-quarter market share at 6 percent, enough to dent both Amazon and Google’s growth.
More competitors are looming: Electronics giant Samsung has just launched its Galaxy Home smart speaker, and a bevy of audio companies are gradually getting in on the game. Meanwhile, smart displays are emerging as an alternative to audio-only speakers, and Facebook is working on a device called Portal that could focus on video calling.
In the long run, though, it isn’t just Silicon Valley that threatens Amazon’s smart speaker lead. It’s China.
A year ago, pundits were wondering why smart speakers weren’t catching on in China. No one’s wondering that anymore: It is by all accounts the fastest-growing market for smart speakers. And virtually none of that growth is going to Amazon or its U.S. rivals, which don’t offer Chinese-language versions. It’s going instead to Chinese giants such as Alibaba, Xiaomi, and Baidu, which are pumping out smart speakers that go for a fraction of the price of the Echo or Home. These aren’t just cheap knockoffs, either. At CES this year, Baidu showed off high-concept smart speakers that look like lamps, ceiling lights, or even a colorful stack of blocks. Amazon and Google’s devices look outdated by comparison.
The smart speaker wars aren’t just an industry story. Yes, these firms are vying for slices of a sales pie that could top $23 billion by 2023, according to Strategy Analytics (or $30 billion by 2024, according to Global Market Insights). But smart speakers, like smartphones, aren’t just about the hardware. They’re about the platform that powers them—in this case, the voice A.I.—and how it shapes users’ behavior.
When you buy an Echo, you’re paying Amazon $85 today. But it also gives you a strong incentive to pay it $120 a year for Amazon Prime, and perhaps another $80 per year for Amazon Music Unlimited. On top of that, it makes it very easy to buy things on Amazon and plays nicely with other Alexa devices like the Fire TV.
Purchase a Google Home, on the other hand, and it will fit right in with Chromecast, YouTube, your Gmail and Google Calendar, and the Google Assistant on your Android device. A HomePod will deepen your relationship with Siri and iTunes, and so forth.
And all the time, whichever A.I. assistant you choose will be getting to know you intimately—not just your voice and your way of speaking, but your habits and preferences. In a blog post this week, Google vice president of engineering, Scott Huffman, reported that queries of Google Assistant tend to be action-oriented, like “Turn on the lights and play some music” or “Create an appointment for noon on Saturday.” Google, whose business revolves around targeted advertising, already knows what we’re searching for on the web and what we’re doing on our Android phones. It would love to know what we’re up to in our kitchens and living rooms too.
So an Echo-filled world would expand Amazon’s retail empire; a Home-filled world would broaden Google’s surveillance network and feed its A.I.; a world of HomePods would keep people ensconced in Apple’s ecosystem (especially if they’re well-off). And one shudders to think what a world of Facebook Portals might do. (Rumor has it the company delayed the device’s launch due to the Cambridge Analytica scandal.) The only darker scenario might be one in which the censorship-friendly Chinese tech companies ultimately prevail.
That Amazon no longer looks poised to monopolize smart speakers might reassure critics wary of its online retail dominance. But the prospect of Google’s dominance should give privacy advocates pause. What we have for now, thankfully, is a hotly competitive industry—the kind that is unlikely to give rise to any proprietary eponyms at all.