Email marketing has always been one of the most affordable and effective online marketing strategies, driving revenue with a click of the mouse and allowing you to maintain a strong relationship with your customers and user base.
It’s also highly measurable, allowing you to optimize and fine-tune your campaigns to drive ROI that outperforms all other marketing channels. Many businesses put very little effort into their email marketing, and it shows.
We are constantly bombarded with email marketing, and I am sure you have hit “delete” more than your fair share of times. Maybe the subject line didn’t intrigue you, or the email just screamed “advertisement.”
There are some very simple tips that you can implement, making your email marketing campaigns more effective and profitable. Let’s go over the top five that’ll help increase your ROI the next time you send an email campaign.
1. Monitor your email deliverability
While open rates, click-through rates, and revenue generated are all important metrics, deliverability rate is one of the most overlooked, yet more important things, to pay close attention to. If nobody is receiving your emails, everything else is irrelevant. As a partner since 2008 Constant Contact has become the benchmark in email marketing with detailed reporting and the highest deliverability.
If you are inboxing a low percentage of your list, or you notice that your deliverability rate is dipping, you need to make changes, and quickly. Some email platforms send from IP addresses that get flagged as a result of some users spamming. Eventually, other users are affected because of a “bad neighbor” sending from the same IPs.
Spam filters are also much more advanced now than they were years ago, filtering out what they consider “junk” based on spam-trigger words included in the subject line and email body. Using Constant Contact provides the best insurance that your important email will be received.