ConvertKit, a successful email marketing startup, was founded by Nathan Barry. Since 2009, he’s been giving sensible advice on UI design, social media, business growth, and marketing based on his experiences. His podcasts can also be found on his YouTube channel.
– Geoff Cudd, owner, FindTheBestCarPrice.com
The program discusses various subjects, from content marketing to social media marketing to conversion optimization and marketing automation. Amy Porterfield also invites successful entrepreneurs and industry professionals to discuss their approaches and strategy on her show. Pat Flynn of Smart Passive Income, Rick Mulready of Online Advertising Experts, John Lee Dumas of Entrepreneurs on Fire, and others have been on the podcast.
– Mark Valderrama, CEO, and founder, Aquarium Store Depot
The Science of Success podcast is one of the best motivators and improves your mindset. You can’t truly market to people if you don’t know how people think. Luckily, this podcast provides science-backed suggestions from professionals in various fields. Content marketing isn’t just about the content you can create; it’s about how to reach people.
– Jerry Han, chief marketing officer, PrizeRebel
Formerly known as Instagram Marketing Secrets, Social Bamboo focuses on Instagram and e-commerce marketing, delves into the entrepreneurial mindset, and covers all aspects of social media marketing.
On the other hand, those who want to focus on Instagram as a source of sales leads will undoubtedly enjoy this podcast by Derek Videll. Initially, he worked in traditional door-to-door and relationship-based sales, an industry that has changed dramatically with the rise of social media. Derek, in a word, is an entrepreneur who is also a skilled hustler and hacker.
– David Wurst, owner and CEO, WebCitz
Social media and content marketing should constantly complement one another to obtain the best outcomes. SocialPros can help improve your content marketing performance via effective social media methods. The podcast, hosted by Jay Baer (Convince & Convert) and Adam Brown (Salesforce), features interviews with renowned social media strategists who discuss how their firms use social media to engage with their audience. Jay and Adam also debate, deconstruct, and disprove the latest social media trends and concepts. Recent visitors were Rick Wion of Kellogg’s, Zachary Lines of Walmart, and Anna Gonzalez of Google Developer Studio.
– Kevin Cook, chief product owner, TrackRight
As a professional, I believe the Savvy Social Podcast exemplifies the critical nature of aligning your content marketing and social media efforts. The podcast, hosted by social media strategist Andrea Jones, provides conversations with top industry professionals who share their experiences and techniques for helping listeners improve their social media performance.
– Steve Scott, chief technical officer, Spreadsheet Planet
Storytelling Secrets by Jules Dan talks about the art of storytelling in marketing. Such an art connects your business to the audience – an essential step to increasing your customer base. The podcast hosts distinguished marketing experts who talk about different marketing techniques.
– Nathan Hughes, digital marketing and SEO manager, Diggity Marketing
I find this podcast to be an incredible learning experience. Kevin Indig has mounds of SEO and content marketing knowledge, so I always walk away with a pile of notes and ideas. He also interviews some exciting guests I inevitably end up following and subscribing to. I also subscribe to his newsletter called Growth Memo.
– Emma-Jane Shaw, head of content, Uku Inbound
As a CEO, I believe Content Marketing Institute is the leading online content marketing authority. So I put This Old Marketing podcast at the top of my list. The program is hosted by CMI founder Joe Pulizzi and CMI chief strategy advisor Robert Rose, two top professionals in content marketing. They also rant and rage about current marketing and business news stories in each episode. This Old Marketing informs as well as entertains. It’s also a terrific way to keep up with the latest digital marketing news.
– Kavin Patel, co-founder and CEO, Convrrt
It is my favorite podcast regarding YouTube marketing. It is a fast-paced podcast that attempts to provide one-point advice in five- to 10-minute episodes. It delivers a lot of attitudes and strategic direction, but Tube Talk also offers thorough tactical and actionable assistance.
– Samuel DeCroes, president, Stock Trend Alerts
This is one of my go-to sources for content creation tips and how to link it to successful business practices.
– Ashley Sowers, founder, Words + Well
Gary Vaynerchuck is an entrepreneur well known for his video content marketing tactics. He was among the first marketers to use live video and social media on a large scale. He now has a sophisticated method with a videographer which follows him about and then sends the raw films to the team, who immediately edits them for distribution. His YouTube channel, DailyVee, includes a combination of live streams, Q&A videos, event recordings, social media clips, and more. He also has a collection of shorter vlog-style videos.
– Andrew Dale, technical director, CloudTech24
Louis Grenier’s contrarian marketing podcast is easily the most popular marketing podcast on my list. In less than four years, it surpassed a million downloads. He began his podcast to give actionable marketing strategies to those tired of unethical and in-your-face marketing practices. The podcast delves into several marketing subjects, including content marketing. He recently invited Benji Hyam, co-founder of Grow and Convert, to deconstruct how he develops high-quality content that converts on one of his latest episodes.
– Kenny Kline, president, and financial lead, BarBend
Jade Beason gives me all the quick and practical tips I need for the most up-to-date content creation tactics.
– Ashley Sowers, founder, Words + Well
Modern Millie is a content marketing educator that posts tips and strategies on YouTube. My work focuses heavily on the content marketing/growth marketing world, and Millie has found a way to make valuable and helpful content for those just starting. Whether you are an influencer or a marketing strategist, she knows how to create suitable videos to inform in a way anyone can understand and replicate.
– Brittany Mendez, chief marketing officer, Florida Panhandle
Semrush’s YouTube channel is an all-in-one marketing toolkit that pumps out videos several times a week, varying from prolonged seminars to quick guides and podcast episodes, centered on relevant and timely industry matters like content strategy, SEO, PPC, and social media marketing. With this much content, they probably have a video about anything you need help with.
– Brack Nelson, marketing director, Incrementors Web Solutions
Resources for now and the future
CMI community member Brian Piper, director of content strategy and assessment, University of Rochester, pulled together his list with resources that address both the now and the potential for the future:
As he explains: “All of these blogs and podcasts help inspire my creativity, find different use cases, and refine the techniques and processes to help my content succeed.”
Isn’t that what anyone working in content marketing wants? Try some of the entries on this list of favorite blogs, podcasts, and video channels. Then pick the content that fits your topical needs, the voices you prefer, and the formats that work for your learning style.
Got a recommendation? Share it (and tell us why it’s a favorite) in the comments below.