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You don’t have to rely on Google searches to find helpful and relevant content marketing blogs and educational or inspirational resources.


Your peers already have vetted many options. We asked the Content Marketing Institute community for their go-to resources and rounded out the list with a query on Help a Reporter Out.

The 40+ blogs, podcasts, and video series about content, marketing, and content marketing earned their recommendations by helping marketers learn about new topics, dig into the nuances of familiar ones, tackle strategy and tactics, and get inspired to create.

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Blogs, newsletters, and content sites

1. Animalz

While transitioning from my role as a content writer to a content marketer, the Animalz blog served as a Holy Grail of intelligent insights on how content compilation and distribution work at scale. I learned about how to curate thought leadership pieces even when I wasn’t one myself. The blog is a perfect mix of strategic and tactical content around content marketing and is a must-subscribe for content folk out there.

– Kajal Jain, growth manager, SAWO

2. Backlinko

If you’re new to SEO and want to learn all you can, Backlinko is the best resource I’ve found. They clearly explain everything with a consistent brand voice and real-world examples. You can certainly go beyond SEO to all areas of online marketing, as they have courses on virtually everything. Best of all is their newsletter, which is full of up-to-date content and reads quickly, so you know you’re keeping up with developments in the field.

– James Diel, founder, and CEO, Textel

3. The Content Strategist

The Content Strategist shares short-form blog posts on content marketing and business tips. You’ll find exciting hooks, stories, and links to rare and insightful videos.

– Sally Ofuonyebi, freelance writer

4. Contentfolks

Fio Dossetto offers actionable advice in customer-focused marketing and product-led content. Her posts are filled with examples and related anecdotes that make it easier to understand and implement content marketing best practices.

– Meryl D’Sa-Wilson, content marketing manager, Global Call Forwarding, United World Telecom

5. CoSchedule

This site will assist you in discovering intelligent content marketing tactics. The blog pieces are authored by marketing agencies, inbound marketing gurus, and other seasoned marketing professionals.

– Geoff Cudd, owner,

6. HubSpot

I’ve read the HubSpot blog for years. I like it because they have clear sections broken down into beginner, intermediate, and advanced. You know precisely what you’re getting and when. There’s a ton of information that isn’t to be missed.

– Ravi Davda, CEO, Rockstar Marketing

7. Marketing Dive

It provides insights on current events and analyses for marketers, business owners, and entrepreneurs. Overall, it’s an excellent top-down resource of what’s happening in marketing in a given week. There are also many opportunities to dive deeper into a subject or do more research. The content is also very organized, which I appreciate.

– George Tsagas, owner,

8. Neil Patel

Neil Patel is the best SEO analyzer in the business. He has hundreds of blog entries to help any company rank higher in search results with minor changes. Neil also offers tools to help you run checks on your website to see if you made changes correctly. He provides video and written content that can easily fit into any schedule.

– Jerry Han, chief marketing officer, PrizeRebel

9. Optimist

I came across their website and blog via the Tech Bound podcast. I think I’ve read closely every blog on their site, scouring for more information related to growth content marketing and content strategy.

They also have a Slack channel called Top Of The Funnel, where a lot is happening. There are chats, conversations, webinars, and AMAs. It’s a trove of content marketing resources. I also subscribe to their YouTube channel, where they house so many great guests and conversations around the world of growth content marketing.

– Emma-Jane Shaw, head of content, Uku Inbound

10. Reforge

Reforge is one of my favorite resources. The content they put together reflects the quality of their education programs, and you get great insight into the minds of experts – folks who have been in the trenches doing this work for a long time. Often, the experts haven’t built up a sizeable social following nor are doing much education outside their day jobs. And that’s because they don’t have to. They’ve built such credibility and are making enough money that they don’t need to invest in additional personal branding strategies. Reforge finds these folks and works with them to share their insights with their community, and it’s fantastic.

– Tracey Wallace, director of content strategy, Klaviyo

11. Search Engine Journal

SEJ is a collection of insights on how to build a business your audience and search engines adore.

– Sally Ofuonyebi, freelance writer

12. Some Good Content

John Bonini’s Some Good Content is solid. He gets excellent insight from content marketing leaders. He also provides proven strategies and tactics with examples of results. Finally, he has a sound library of all of this.

– Hunter Clary, freelance marketing consultant

13. Search Engine Land

My favorite blog is Search Engine Land for its sheer depth in content. The best thing is that they quote industry experts, founders, CEOs, and other thought leaders, so the information is credible. This makes it easier for me to digest the facts because I know the source is trustworthy.

– Scott Spivack, marketing director, United Medical Credit

14. SEO By The Sea

SEO By The Sea is a blog run by a thought leader in the SEO and content marketing industry named Bill Slawski. It provides detailed, well-researched suggestions for optimizing web content to match search engine guidelines; significantly, Google’s and our company’s site has benefited from my reading of this blog. One of the benefits of reading SEO By The Sea is that the author summarizes and distills many Google algorithm updates that would take hours to research independently.

– Calloway Cook, president, Illuminate Labs

15. Social Media Examiner (and podcast)

When learning all the latest trends on social media, Google algorithms, and what it takes to nurture relationships with customers, nothing is better than reading and listening to the Social Media Examiner by Michael Stelzner.

It can be hard to learn on the fly, especially with the changing trends and algorithms. Moreover, since time and money are involved, it can be difficult to take risks. Having that trusted source of information certainly helps me plan and forecast success better than doing my research.

– Derick Quinanola, digital marketer and chief writer, The Farm Soho

16. Superpath

Superpath is a content marketing community that puts out blogs, webinars, AMAs, and more, helping content marketers build a strong foundation. These resources not only focus on how to write good content but also how to be a good content marketer and set yourself up for success.

– Meryl D’Sa-Wilson, content marketing manager, Global Call Forwarding, United World Telecom

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Podcasts and audio series

17. Ask Pat 2.0

Host Pat Flynn is an online business entrepreneur who covers topics such as when to leave your 9-to-5 job for an online gig, hire experts for a podcast or other program, and get money from your hobby. The weekly podcast Ask Pat 2.0 is like a one-on-one coaching call with a marketing expert covering a wide range of business topics. It is a call-in show where the audience asks questions.

Until about a year ago, these podcasts were relatively brief because Pat only took one question. More recent episodes have been approaching 30 minutes because Pat engages in lengthier chats with guests.

– Tyler Martin, founder, ThinkTyler

18. The Content 10X Podcast

This is my favorite since it is hosted by Amy Woods, a British content marketer focusing nearly entirely on the many components of content marketing. Amy spends a lot of time discussing how to adapt on-site material for use on social media. She also discusses how to alter content submitted on one social media site for usage on another. The episodes discuss social media networks and how to make their most. At the same time, Amy also takes care to cover industry trends.

– Daniel Carter, SEO manager, Skuuudle

19. Content Callout

The Content Callout has done a remarkable job in a short time of pivoting from being a successful agency to being an entertaining insider look at the nibbles and repulsions we all have to digest in the industry. Kayla Graham is a rich and informative source that keeps the stone of our industry, gathering no moss while she rolls along to every salacious needlepoint we all want to attempt.

– Mark Whitman, founder, Contentellect

20. Content Components

Content Components is a deep dive into complex content strategy in an easy-to-understand format. I enjoy hearing from the guests that are featured.

– Sarah Cuellar, marketing copywriter, Heretto

21. The Content Fix

As a content marketer, The Content Fix is one podcast I love. Jillian Bowen provides fantastic content creation and management tips through mini masterclass sessions and interviews. They’re transformational and relatively easy to integrate into your business strategies.

– Bobby Klinck, founder,

22. Content Inc.

As a CEO, I would assert Joe Pulizzi is appropriately dubbed the “godfather of content marketing.” Joe, who created Content Marketing Institute in 2007, has long maintained that organizations can achieve sustained success not through product creation and sales but through audience building through great content. As such, Content Inc. is geared toward entrepreneurs looking for innovative content marketing strategies to grow their business’s audience.

Each episode features an inspirational idea with the potential to transform your business. Content Inc. delivers short-form podcast episodes, most lasting less than five minutes. However, do not be fooled by the brief duration of the episodes. Joe guarantees you walk away from each episode with actionable lessons for your business.

– Jamie Opalchuk, founder and CEO, HostPapa

23. Copyblogger FM

Regarding copywriting and content marketing, Copyblogger is a well-respected authority with a wealth of helpful information. The Copyblogger FM podcast assists content marketers, for example, in creating more strong headlines for their material. The most significant thing is that they walk the user through the process step by step, including how to build the subject line and other details.

– James Angel, co-founder, DYL

24. The Digital Marketing Podcast

I always walk away from The Digital Marketing Podcast from Target Internet with new ideas and insights. They’re always discussing recent marketing trends.

– Sarah Cuellar, marketing copywriter

25. The Friday Freelance Podcast

Latasha James provides efficient and helpful information for content marketers who own their businesses. I get so much guidance from this podcast and her YouTube channel.

– Ashley Sowers, founder, Words + Well

26. Marketing School

This podcast is for you if you seek actionable takeaways, insights, or valuable information on content marketing. In my opinion, this podcast is unique as it covers not only content marketing but also analytics, sales, and business growth. It is currently one of the most well-known content marketing podcasts.

– Amy Bos, founder, MediumChat

27. Modern Day Marketer

It’s specific to B2B and combines interviews with experts and industry news, all with an actionable slant. It’s conversational and doesn’t feel preachy.

– Danielle Love, content marketing strategist, Amerisource Bergen

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28. Nathan Barry 

ConvertKit, a successful email marketing startup, was founded by Nathan Barry. Since 2009, he’s been giving sensible advice on UI design, social media, business growth, and marketing based on his experiences. His podcasts can also be found on his YouTube channel.

– Geoff Cudd, owner,

29. Online Marketing Made Easy

The program discusses various subjects, from content marketing to social media marketing to conversion optimization and marketing automation. Amy Porterfield also invites successful entrepreneurs and industry professionals to discuss their approaches and strategy on her show. Pat Flynn of Smart Passive Income, Rick Mulready of Online Advertising Experts, John Lee Dumas of Entrepreneurs on Fire, and others have been on the podcast.

– Mark Valderrama, CEO, and founder, Aquarium Store Depot

30. Science of Success

The Science of Success podcast is one of the best motivators and improves your mindset. You can’t truly market to people if you don’t know how people think. Luckily, this podcast provides science-backed suggestions from professionals in various fields. Content marketing isn’t just about the content you can create; it’s about how to reach people.

– Jerry Han, chief marketing officer, PrizeRebel

31. The Social Bamboo

Formerly known as Instagram Marketing Secrets, Social Bamboo focuses on Instagram and e-commerce marketing, delves into the entrepreneurial mindset, and covers all aspects of social media marketing.

On the other hand, those who want to focus on Instagram as a source of sales leads will undoubtedly enjoy this podcast by Derek Videll. Initially, he worked in traditional door-to-door and relationship-based sales, an industry that has changed dramatically with the rise of social media. Derek, in a word, is an entrepreneur who is also a skilled hustler and hacker.

– David Wurst, owner and CEO, WebCitz

32. Social Pros Podcast

Social media and content marketing should constantly complement one another to obtain the best outcomes. SocialPros can help improve your content marketing performance via effective social media methods. The podcast, hosted by Jay Baer (Convince & Convert) and Adam Brown (Salesforce), features interviews with renowned social media strategists who discuss how their firms use social media to engage with their audience. Jay and Adam also debate, deconstruct, and disprove the latest social media trends and concepts. Recent visitors were Rick Wion of Kellogg’s, Zachary Lines of Walmart, and Anna Gonzalez of Google Developer Studio.

– Kevin Cook, chief product owner, TrackRight

33. Social Savvy Podcast

As a professional, I believe the Savvy Social Podcast exemplifies the critical nature of aligning your content marketing and social media efforts. The podcast, hosted by social media strategist Andrea Jones, provides conversations with top industry professionals who share their experiences and techniques for helping listeners improve their social media performance.

– Steve Scott, chief technical officer, Spreadsheet Planet

34. Storytelling Secrets

Storytelling Secrets by Jules Dan talks about the art of storytelling in marketing. Such an art connects your business to the audience – an essential step to increasing your customer base. The podcast hosts distinguished marketing experts who talk about different marketing techniques.

– Nathan Hughes, digital marketing and SEO manager, Diggity Marketing

35. Tech Bound

I find this podcast to be an incredible learning experience. Kevin Indig has mounds of SEO and content marketing knowledge, so I always walk away with a pile of notes and ideas. He also interviews some exciting guests I inevitably end up following and subscribing to. I also subscribe to his newsletter called Growth Memo.

– Emma-Jane Shaw, head of content, Uku Inbound

36. This Old Marketing

As a CEO, I believe Content Marketing Institute is the leading online content marketing authority. So I put This Old Marketing podcast at the top of my list. The program is hosted by CMI founder Joe Pulizzi and CMI chief strategy advisor Robert Rose, two top professionals in content marketing. They also rant and rage about current marketing and business news stories in each episode. This Old Marketing informs as well as entertains. It’s also a terrific way to keep up with the latest digital marketing news.

– Kavin Patel, co-founder and CEO, Convrrt

37. TubeBuddy Express

It is my favorite podcast regarding YouTube marketing. It is a fast-paced podcast that attempts to provide one-point advice in five- to 10-minute episodes. It delivers a lot of attitudes and strategic direction, but Tube Talk also offers thorough tactical and actionable assistance.

– Samuel DeCroes, president, Stock Trend Alerts

Video Series

38. Boss Babe

This is one of my go-to sources for content creation tips and how to link it to successful business practices.

– Ashley Sowers, founder, Words + Well

39. DailyVee

Gary Vaynerchuck is an entrepreneur well known for his video content marketing tactics. He was among the first marketers to use live video and social media on a large scale. He now has a sophisticated method with a videographer which follows him about and then sends the raw films to the team, who immediately edits them for distribution. His YouTube channel, DailyVee, includes a combination of live streams, Q&A videos, event recordings, social media clips, and more. He also has a collection of shorter vlog-style videos.

– Andrew Dale, technical director, CloudTech24

40. Everyone Hates Marketers

Louis Grenier’s contrarian marketing podcast is easily the most popular marketing podcast on my list. In less than four years, it surpassed a million downloads. He began his podcast to give actionable marketing strategies to those tired of unethical and in-your-face marketing practices. The podcast delves into several marketing subjects, including content marketing. He recently invited Benji Hyam, co-founder of Grow and Convert, to deconstruct how he develops high-quality content that converts on one of his latest episodes.

– Kenny Kline, president, and financial lead, BarBend

41. Jade Beason

Jade Beason gives me all the quick and practical tips I need for the most up-to-date content creation tactics.

– Ashley Sowers, founder, Words + Well

42. Modern Millie

Modern Millie is a content marketing educator that posts tips and strategies on YouTube. My work focuses heavily on the content marketing/growth marketing world, and Millie has found a way to make valuable and helpful content for those just starting. Whether you are an influencer or a marketing strategist, she knows how to create suitable videos to inform in a way anyone can understand and replicate.

– Brittany Mendez, chief marketing officer, Florida Panhandle

43. Semrush on YouTube

Semrush’s YouTube channel is an all-in-one marketing toolkit that pumps out videos several times a week, varying from prolonged seminars to quick guides and podcast episodes, centered on relevant and timely industry matters like content strategy, SEO, PPC, and social media marketing. With this much content, they probably have a video about anything you need help with.

– Brack Nelson, marketing director, Incrementors Web Solutions

Resources for now and the future

CMI community member Brian Piper, director of content strategy and assessment, University of Rochester, pulled together his list with resources that address both the now and the potential for the future:

As he explains: “All of these blogs and podcasts help inspire my creativity, find different use cases, and refine the techniques and processes to help my content succeed.”

Isn’t that what anyone working in content marketing wants? Try some of the entries on this list of favorite blogs, podcasts, and video channels. Then pick the content that fits your topical needs, the voices you prefer, and the formats that work for your learning style.

Got a recommendation? Share it (and tell us why it’s a favorite) in the comments below.

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Author: Ann Gynn

Ann Gynn edits the CMI blog. Ann regularly combines words and strategy for B2B, B2C, and nonprofits, continuing to live up to her high school nickname, Editor Ann. Former college adjunct faculty Ann also helps train professionals in content so they can do it themselves. Follow Ann on Twitter @anngynn or connect on LinkedIn.

Other posts by Ann Gynn