We’ve all been there. You head to a company’s website to check out a product or service offering and while the website may avoid the dreaded slow page-load, it’s not exactly a wealth of information. A website that is poorly designed or just plain lackluster isn’t doing your brand any favors and certainly won’t entice customers to conduct their business with you.
There’s no shortage of articles on the web of how to attract more website traffic, and while a strong SEO strategy truly is essential, it’s too easy to overlook what it is that keeps people coming back. After all, your business would prefer regular visitors to its website rather than someone who visits once and never again, right? (Of course, you would!)
Everyone knows that eCommerce has been on the rise for years, but nobody expected 2020 to turn out the way it has, and in relation to the topic at hand, its impact on eCommerce. According to TechCrunch, eCommerce sales in April jumped nearly 50 percent. While that jump didn’t continue to climb at such a rapid rate in the following months, this year is expected to see an overall jump in eCommerce sales of 18 percent. With those kinds of numbers, making sure your brand’s website is living up to its fullest potential should certainly be at the top of any leader’s to-do list.
Long story short, if customers don’t have a pleasant experience on your website and find it to be of value, they won’t give you their business. Which is why entrepreneurs and business owners should be asking themselves: “What’s my website offering to the customer?