Creating an e-commerce website is not a complicated endeavor. You can focus on developing solid products and promoting your brand while turning to Spearhead Multimedia to handle the technical details—and you won’t even need an engineering degree. However, while you don’t need to be a programmer yourself, it’s important that you understand at least the basics of what your website hosting provider delivers in terms of e-commerce capabilities, and that issue remains important even after you get your e-commerce operation up and running.
First and foremost, we will help you determine the look and feel of your website. We will also provide the capacity to store all of your data, and help you finalize and fulfill transactions. Those are just the most obvious obligations of an e-commerce provider. Beyond that, there’s a lot you should know about the specific tech we are using to ensure your website is functional, successful, and secure.
1. Website Security
You want your e-commerce website to be safe from hackers. The best websites offer 256-bit Transport Sockets Layer (TLS) encryption, allowing for an end-to-end secure connection across all of the data and transactions on your website. Websites should meet the TLS 1.2 standard and will need to upgrade a browser or operating system (OS) if they currently support TLS 1.0 or TLS 1.1. TLS has replaced Secure Sockets Layer (SSL) as the standard for communications security over a network. From the moment a person accesses your website to the moment that person leaves the website, all of the data is encrypted.
An easy way to implement this is to use Hypertext Transport Protocol Secure (HTTPS) instead of plain old HTTP to power your website. Using HTTPS combines Hypertext Markup Language (HTML) support with TLS. For any sort of online web transaction that needs privacy, HTTPS is an obvious candidate—so much so that, since January 2017, Google Chrome has flagged any non-HTTPS site asking for log-in or credit card information as “non-secure.”
2. Website Performance
If a customer finds your website to be too slow or your competitor’s website to be joyously fast, then you’re likely to lose that customer. Your webpages should load in less than 1000 milliseconds (ms). If the website doesn’t load in that time, then your e-commerce vendor should already be on the back end working to find a solution before you even notice. All our e-commerce sites are distributed on an international Content Delivery Network to provide optimum performance, regardless of the location.
We are constantly tracking page load times by using website monitoring tools to ensure your website is operating at peak levels. If the webpages struggle for any reason, we are automatically alerted by email or phone that a problem has occurred. Keep in mind: These load times are true across mobile and web, so make sure to keep track of how your website is loading across multiple devices. We always do.
3. Scale According to Your Needs
E-commerce services have varying needs for resources depending on the size and load of a store. You’ll want to quickly and easily scale your website depending on what happens to your load times as traffic to your page increases.
When your inventory grows quickly or you need to support heavy load activities, such as Flash sales and seasonal deals, you’ll need to scale your platform accordingly to handle these needs or risk customers becoming frustrated with your site’s performance and clicking over to another store. Monitor traffic and peak user load times to avoid crashes and scale server resources accordingly.