At Spearhead Multimedia, we’ve been doing email marketing for over 20 years and it continues to hold the top spot for marketing to your best salespeople, your very own customers.
Email marketing is one of the most cost-effective marketing tools for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to establish direct contact with your customers.
Not convinced on email marketing? See these 6 reasons why building an email list is so important in 2019.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you aren’t careful, then you will end up paying a lot more money for fewer features and terrible deliverability (which causes you to lose even more money).
A good email marketing service enables you to create highly engaging emails. It also allows you to manage your contacts, segment users into groups, and track the performance of your email campaigns.
Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder.
We at Spearhead Multimedia recommend Constant Contact. We’ve been creating successful email campaigns for clients and ourselves since 1999.
We have watched them respond to changing trends and customer’s needs. They are a top tier email marketing company and have one of the highest email success rates in the industry.
Constant Contact is one of the largest and fastest growing email marketing services in the world. It is also the easiest to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more. At Spearhead Multimedia, most of our clients have us help collect and sort their contacts, create branded emails and provide the reporting, all done through Constant Contact.
Your account provides access to easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores. We will set up automated opt-in forms on your website to help build your customer list.
Their Email Plus accounts also come with powerful features like email automation, surveys & polls, coupons, online donations, and subject line A/B testing to maximize your open rate.
Constant Contact offers unmatched support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allows small businesses to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate and exclusively use Constant Contact the best email marketing service for small businesses.
Constant Contact has a 60-day free trial (no credit card required). After that their pricing starts as low as $20/month.
Prepay six or 12 months and save up to 15%. Nonprofit organizations can prepay and save up to 30%.
From an article by Syed Balkhi.